Our new
bag design
12.11.2026
The story behind our new coffee bags
Our new bags bring a simpler, more consistent design to the range, giving the coffee and the craft behind it room to stand out. Our triangle takes on a familiar shape, connecting the new design to our earliest packaging.
We believe the strongest impression should come from the coffee itself. Our new packaging reflects this approach, with a simple design that puts the focus on what’s inside.
The meaning of the triangle
The triangle remains a defining part of our identity. Its three points represent the connection between the producer, the roaster and the experience of brewing and drinking the coffee.
With the new design, the triangle returns to its original form. If you remember our earliest bags, you may recognise the connection. This is intentional. The design carries our history forward and reflects our continued commitment to recognising the producers behind our coffees.
Our triangle connects the producer, the roaster and the experience of brewing and drinking coffee.
Cloud white across the range
A soft off-white will bring the entire range together, replacing the different bag colours previously used for filter, espresso and exclusive coffees.
Coloured triangles will distinguish the individual flavour profiles, while the labels clearly identify espresso and filter coffees.
A new format for our rarest coffees
Our rarest micro-lots will be available in a new 100 g format, sharing the same design as the rest of the range. The smaller bags make it possible to explore these exceptional coffees at a lower purchase price.
Join us on 20 November
We’re celebrating the official launch on 20 November with free tastings at 15:00 in all our coffee shops, featuring Takesi Gesha Peaberry in our new 100 g bags.
You may spot the new design before then, as we introduce the bags gradually while using up our existing packaging.