Our story
Our vision
At Coffee Collective, we work from a simple yet essential philosophy: To create truly great coffee, we start with the people who grow the beans. We trade directly with coffee farmers and pay prices far above market level. This is not just an investment in quality but also in farmers’ livelihoods, their future, and a more sustainable coffee industry.
Just as you pay a premium for a great wine, we believe that exceptional craftsmanship and outstanding quality deserve fair rewards. By paying more, we enable producers to invest in better production methods, improve their quality of life, and develop coffee to new heights, something you can taste in every cup.


More than just coffee
We love coffee. Not just for the taste, but for the stories, the quality, and the craftsmanship that make each cup something special. We are driven by the pursuit of creating the best coffee experiences in the world while working towards a fairer and more sustainable coffee industry.
To us, coffee is more than just a beverage, it’s a connection between people, cultures, and stories. When you drink a cup from Coffee Collective, you are part of a new way of thinking about coffee, one where everyone in the chain gets the respect they deserve.

The company
Since our founding in 2007, we have been 100% owned and led by our founders Peter Dupont, Casper Engel Rasmussen, and Klaus Thomsen. After 17 years of being founder-led, Rebecca Vang joined as CEO to strengthen our strategic development and carry forward our mission of exploring coffee’s endless possibilities and elevating the industry through transparency, craftsmanship, and sustainability.
Rebecca Vang - CEO
Peter N. Dupont - Head of Sourcing & Sustainability
Klaus Thomsen - Head of Coffee Shop Quality
Casper Engel Rasmussen - Roastery Manager

