How much is the farmer paid | Vista Hermosa

18. 11. 2025 Sebastian Reichmann

To acknowledge the outstanding quality in the cup, we have chosen to pay 11.57 UDS/KG based on the quality of Vista Hermosa. We call it a 'return to origin' so you know the direct impact your coffee choice has on the farmer. Thank you for being a part of this rewarding journey.

We have laid out all the numbers for you in our Transparency Report

About Vista Hermosa

We have been working with Edwin and Don Edwin for 18 years now. Vista Hermosa, our first Direct Trade farm, has been a special place to visit ever since we first went there in 2008.

We have a strong partnership with Finca Vista Hermosa and share many of the same values. We aim to do good for the planet, the environment, and people around the world, while bringing truly great, high-quality coffee all the way from the farm to the coffee drinker.

Finca Vista Hermosa is located in the area of Huehuetenango in the highlands of Guatemala close to the boarder of Mexico. The farm is situated in a picturesque landscape surrounded by mountains reaching up to 3.400 masl.