To acknowledge the outstanding quality in the cup, we have chosen to pay 90% above the market price for Reshad Abuls' coffee. We call it a 'quality bonus' so you know the direct impact your coffee choice has on the farmer. Thank you for being a part of this rewarding journey.
We have laid out all the numbers for you in our Transparency Report.
About Reshad
Reshad is a coffee farmer with a mid-size drying station and is working with around 24 local farmers in the neighboring area.
His farm and washing station are situated near Agaro town and close to the village Goma. It’s quite far out in the countryside on bumpy and muddy dirt roads, but the hilly landscape and serene environment is just beautiful.
In this area you find a mix of natural varieties – heirloom or landrace, as they’re often referred to. These are coffee trees that have cross-pollinated for centuries, and that natural variation most likely is part of the complex flavour profile.
This year Reshad is working on getting organic certification, which we will help pay for.
How much is the farmer paid?
Coffee Collective trades directly with producers, ensuring that the payment goes into the right hands. When you purchase a bag of coffee you will know how much the producer is paid.
Transparency in coffee prices
The graph above shows you the difference between the quality bonus and the ICO market price, as well as the Fairtrade price. Neither the market price nor Fairtrade clearly and transparently informs you about how much money actually reaches the farmers.
In contrast, the quality bonus provides you with a market comparison that is transparent.
The bordeaux red pillar represents the price that Coffee Collective paid directly to Reshad. This is the price we paid above the market price. Therefore, Reshad Abuls received $3.53 per pound for this harvest.