To acknowledge the outstanding quality in the cup, we have chosen to pay 46% above the market price for Daterra's coffee. We call it a 'quality bonus' so you know the direct impact your coffee choice has on the farmer. Thank you for being a part of this rewarding journey.
We have laid out all the numbers for you in our Transparency Report.
About Daterra
Daterra is really special to us. Because of the innovative and sustainable approach, they have to grow high-quality coffee, and for our long relationship with the Pascoal family, being one of the first producers we sourced coffee directly from. Daterra grows coffee in Brazil's Cerrado, an area known for its vast savannas.
How much is the farmer paid?
Coffee Collective trades directly with producers, ensuring that the payment goes into the right hands. When you purchase a bag of coffee you will know how much the producer is paid.
Transparency in coffee prices
The lower graph shows you the difference between the quality bonus and the Colombian ICO market price, as well as the Fairtrade price. Neither the market price nor Fairtrade clearly and transparently informs you about how much money actually reaches the farmers.
In contrast, the quality bonus provides you with a market comparison that is transparent.
The beige pillar represents the price that Coffee Collective paid directly to Daterra. This is the price we paid above the market price. Therefore, Detarra received $3.74 per pound for this harvest.