We source coffee directly from the farmer for two main reasons. To guarantee we get the best green beans, and to make sure the farmer is rewarded for the high quality coffee.
It is actually quite simple. For the farmer to continue to produce specialty coffee, he or she should be paid extra for the hard work.
We wish to give you the facts behind the coffee you buy. On each bag you can see who produced it and the Quality Bonus for the particular coffee. The Quality Bonus is what we have paid above the market price to the farmer, as the quality is higher than regular coffee. See the exact price for each coffee all the way to the farmer in our Sustainability Report. That is transparency.
To get an overview of our collected efforts on sustainability, we have put together all our initiatives in our annual Sustainability Report. In the report, you can see our Transparency Table, which shows the actual numbers behind every single coffee we source; how much did we buy? what price did we pay? and how much of the price reach the farmer?