Visit from Guatemala and invitation to an afternoon with Edwin Martinez
29.10.2014Klaus Thomsen

Back in 2007 we bought our first coffee and marked the beginning of Direct Trade in Denmark with a coffee from a spectacular farm in Guatemala called Finca Vista Hermosa. The relationship started when Klaus, on a trip to Portland, OR, met Edwin Martinez jr at a party at Stumptown Coffee Roasters. We cupped his coffees agains CoE winners that year and felt like we’d struck gold. Since then we’ve had a very close relationship with Finca Vista Hermosa – one that shows the value of long-term relationships directly with farms.

We’ve been visiting the farm in Huehuetenango every year since then. Now Edwin is coming to visit us for a whole week and we’re very thrilled to invite everyone for an open lecture and free cupping of FVH microlots.

Wednesday November 12th at 17.00 – 19.00 at Godthåbsvej

Edwin Martinez is the third generation on the farm, situated at 1.900 masl. in the northern Guatemala. On this afternoon Edwin will tell about the work on the farm, share the challenges of coffee farming and explain how they work to produce world class quality at the farm. Afterwards we’ll cup samples from the individual fields or microlots, that we at the collective choose from every year. So there should be plenty of opportunity to drink some great Guatemalan coffee and ask questions about how coffee is grown, picked and processed.

For the entire week we’re also roasting a special Finca Vista Hermosa espresso that’ll be on the grinders in all three shops and available in 250 g bags for a limited time.

You can also meet Edwin in the two other coffee shops:

  • Torvehallerne: Thursday November 13th at 15.00 – 17.00
  • Jægersborggade: Friday November 14th at 15.00 – 17.00

This is the second time Edwin visits us, but last was all the way back in 2008, so quite a lot of stuff have changed since then. We’re really looking forward to see him again and let our customers get more direct access to talk to the farmer. Until then you can catch up on our last visit to FVH and Guatemala here.

You can join the event on Facebook but no ticket is required. Just show up with lots of questions!


Would you like to get our different coffees delivered directly to your doorstep? We've got you covered.

2 week subscription from:240 DKK / 2 weeks
4 week subscription from:315 DKK / 4 weeks

Coffee Collective
Godthåbsvej 34B
2000 Frederiksberg

+45 60 15 15 25 (09.00-15.00)



Terms & Conditions
Privacy Policy
Inspection Report