How to understand the Quality Bonus

What do we mean when we say Quality Bonus? Essentially when we refer to our quality bonus, we are indicating the precise amount we’ve paid above the market price. To demonstrate, we designed new labels to put on all coffee bags to show our consumers how we pay our farmers. The coffee bags with the new labels are only available for a limited time.

Why Quality Bonus?

When we first initiated Coffee Collective, one of our primary principles was driven by our concern about the low prices paid to farmers.

Our caring for farmers founded Coffee Collective - because we wanted to make the coffee market work in a better way. We wanted to meet our farmers in the best way possible while supporting them, and paying them a fair price that recognizes the high quality of their coffee.

We figured that an important step for the future of coffee is to support farmers by paying them directly, cutting out middlemen, and thereby enhancing and improving the coffee market.

There has been a lifelong concern over the low prices paid to farmers not getting enough money for their coffee. We aspire to play a role in transforming the coffee market, actively contributing to its evolution and growth.

Why transparency?

For decades there has been a huge absence of transparency in the coffee market, which is a destructive factor because it prevents the coffee market from working towards an improved direction that secures the future for coffee and makes the coffee market work better.

To emphasize the value of transparency in the coffee market we make a transparency report each year so everyone can get an understanding of the importance there is in helping the coffee farmers achieve more value in their work and the importance of trading directly with the farmers.

We are transparent in our work because we want to show customers what difference they make, when they visit our coffee shops. We want to succeed in engaging the consumers in the importance of transparency in the coffee market. It seems like only a few know about the current price crisis facing coffee farmers. We want to change that, and the first step for us is to tell what we do – and then show how we do it. And why all of it matters and contributes to the improvement of a better-working coffee market.

To explain the exact alteration, it makes for coffee farmers we decided to re-design all our coffee bags with a new label that explains the work and difference we make for our indispensable coffee farmers and the effort we put in, to change the coffee market to work better. In general, we believe transparency has a significant part in changing the coffee market and industry to work more healthily and progressively to push the market in a better direction.

What difference does it make?

The aim of the 'Quality Bonus' term is to operate in a manner that ensures a brighter future for the coffee market

We don’t say that our way of working and implementing the term quality bonus is the final answer to the complete price crisis, but we hope that our work will leave an impression and start a wave of conversations regarding a better way for the coffee market to work.

We see our work with ‘Quality Bonus’ as a tool to try and push things in a direction that improves the future for coffee farmers and the market. The purpose of all this is for you to get an insight in how important it is to support transparency in the coffee industry.