How much is the farmer paid | Vista Hermosa
Do you ever ask your barista how much the farmer gets paid?
Edwin Martinez from Vista Hermosa
30.04.2024Simone Henriksen

To acknowledge the outstanding quality in the cup, we have chosen to pay 125% above the market price for Jimena Mamani's coffee. We call it a 'quality bonus' so you know the direct impact your coffee choice has on the farmer. Thank you for being a part of this rewarding journey.

We have laid out all the numbers for you in our Transparency Report

About Vista Hermosa
Vista Hermosa, a small farm nestled between towering mountains, was established 70 years ago. We’ve had a close collaboration with Edwin since 2007, marking the beginning of our direct trade partnerships. Edwin and his family have done an excellent job up- lifting the local community in Huehue, demonstrat- ing a strong sense of social responsibility.

How much is the farmer paid? 
Coffee Collective trades directly with producers, ensuring that the payment goes into the right hands. When you purchase a bag of coffee you will know how much the producer is paid.  

Coffee Collective price compared to the market price

Transparency in coffee prices
The graph above shows you the difference between the quality bonus and the ICO market price, as well as the Fairtrade price. Neither the market price nor Fairtrade clearly and transparently informs you about how much money actually reaches the farmers.

In contrast, the quality bonus provides you with a market comparison that is transparent.

The orange pillar represents the price that Coffee Collective paid directly to Jimena. This is the price we paid above the market price. Therefore, Jimena Mamani received $4.5 per pound for this harvest.


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Coffee Collective
Godthåbsvej 34B
2000 Frederiksberg

+45 60 15 15 25 (09.00-15.00)



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