How much is the farmer paid | Sadi Loya
Do you ever ask your barista how much the farmer gets paid?
22.09.2023Signe Hansen

To acknowledge the outstanding quality in the cup, we have chosen to pay 92% above the market price for Habtamu Fekadu's coffee. We call it a 'quality bonus' so you know the direct impact your coffee choice has on the farmer. Thank you for being a part of this rewarding journey.

We have laid out all the numbers for you in our Transparency Report

About Sadi Loya

Sadi Loya is a mild and elegant coffee produced in Ethiopia by the coffee farmer Habtamu Fekadu. The coffee trees grow wild in the lush nature and are cultivated in forests and backyards in Gera, located in the Jimma region.

How much is the farmer paid? 
Coffee Collective trades directly with producers, ensuring that the payment goes into the right hands. When you purchase a bag of coffee you will know how much the producer is paid.

Sadi Loya Quality Bonus

Transparency in coffee prices
The lower graph shows you the difference between the quality bonus and the Ethiopian ICO market price, as well as the Fairtrade price. Neither the market price nor Fairtrade clearly and transparently informs you about how much money actually reaches the farmers.

In contrast, the quality bonus provides you with a market comparison that is transparent.

Coffee Collective price compared to the market price in Ethiopia

The pink pillar represents the price that Coffee Collective paid directly to Habtamu Fekadu from Sadi Loya. This is the price we paid above the Ethiopian market price. Therefore, Habtamu Fekadu received $3.6 per pound for this harvest.


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Coffee Collective
Godthåbsvej 34B
2000 Frederiksberg

+45 60 15 15 25 (09.00-15.00)



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