Our Direct Trade Model
Good coffee begins with good ethics. We are working closely with people in parts of the world where the living standards are low. Naturally, we have a responsibility. This is why we have developed our own Direct Trade Model.The purpose of our Direct Trade Model is to ensure we get the best possible quality and that our farmers are rewarded for the extra work they put into producing this quality. It’s really quite simple: Better quality of life leads to better quality of coffee.
We have our own model because there are no alternatives that ensure the best coffee quality and social responsibility at the same time.
Our Direct Trade Model consists of four elements:
- We pay a quality premium directly to the individual farmer always at least 25 % over the Fair Trade price.
- We visit the farmer every year and seek long-term collaboration with these farmers with the purpose of developing our common product to the best possible quality.
- We create a platform for the farmers to meet our customers so both parties can meet and learn more about each other’s approach to coffee and quality.
See what other roasteries who work with Direct Trade have to say at: